The Drum - Ad of the Day: KFC brings back bun-less burger in trippy campaign

Article from The Drum here: https://www.thedrum.com/news/2025/02/11/ad-the-day-kfc-brings-back-bun-less-burger-trippy-campaign

KFC is bringing back a limited-edition run of its cult product, the Double Down, but this time chicken fans have a spicy version with the Zinger Double Down.

To mark its return, the fast-food brand has launched a campaign showcasing people spotting the menu item in unexpected everyday places - a bunk bed, perfume bottles, a summer holiday, and more.

Each of the five films is paired with a hypnotic soundtrack, while outdoor activations further reinforce the subliminal message for KFC fans.

Martin Rose, executive creative director at Mother, said: “Each film begins with a totally different look and feel to lull the audience into a false sense of security, before unexpectedly morphing into Zinger Double Down.”

Credits

Brand: KFC UK and Ireland

Product: Zinger Double Down

Client: Phoebe Syms, Brand Manager at KFC UK&I

Agency: Mother

Creative: Mother

Strategy: Mother

Production company: Private Island

Director: Chris Boyle

Executive producer: Helen Power

Producer: Áine O'Donnell

Post production: Private Island

AI generation: Private Island

CG and VFX: Private Island

Post production: Black Kite

Producer: Tamara Mennell

VFX supervisor: James Marshall

Colorist: George Kyriacou

Sound Design: 750mph

Sound Engineer: Sam Ashwell

Sound Producer: Olivia Ray

Music Supervision: Mr Pape

Composer: Jordan Crisp

Watch the films here: https://www.privateisland.tv/home/kfc