Alienware

The Private Island studio created style frames, animatics and previs before we went into production, and after shooting we also handled edit, and ran VFX.

The “Be More Alien” campaign sees casual gamers transported from their homes into classic gaming genre settings. From battle-hardened Space Marines to fantasy creatures and stealthy cyberpunk looting, Private Island has reinterpreted classic gaming moments through a cinematic lens, and the studio’s unique blend of inventive live-action x VFX. 

CLIENT
Alienware

AGENCY
Dell Blue

US PRODUCTION COMPANY
Skunk

Matt Factor - Owner
Shelly Townsend – EP

PRIVATE ISLAND
Helen Power - EP
Chris Boyle - Director
Áine O’Donnell - Producer
Benedict Spence - DOP
Paul McCann - 1st AD
Kuba Sobieski - Editor
Alex Moore - Storyboards

VFX - We Are Covert & Private Island
COLOUR - Alex Gregory, NO8
SERVICE CO. - Division

Dell Blue
Seth Perisho - Executive CD
Cristina Reyna-Neal - Creative Director
Bailey Meyers - Account Manager
Jacqueline Byrne - Senior Art Director
Zach Stevens - Senior Copywriter
Megan Murray - EP
Chris Saylor - Dir. Glob. Gaming Campaigns
Emily Leuba-Jones - GCL Gaming Campaigns