IKEA - The Pet Shopping Network

Not all commercials are created equal. This one was born 5 hours long, adorkable, and covered in fur.

Produced, directed, edited and posted by PI, everything from logo design to the retro-spartan TV graphic were created in-house by Private Island Studio.

CLIENT
IKEA

AGENCY
MOTHER LONDON

ECD - Nick Hallbery
Creative Director - Mico Toledo
Art Director - Will Lancaster
Copywriter - Jay Daniells
Mother - Kat McCabe
Junior Mother - Sabine Nguyen
Production Director - Ben Waters
Producer - Oli Kozlik
Production Assistant - Kate Hardy

PRIVATE ISLAND
EP: Helen Power
Director: Chris Boyle
Producer: Áine O’Donnell
DOP: Pieter Snyman
Production Designer: Sean Hogan
GFX Artist: Emre Eryelkovan @ Private Island
Editor: Kuba Sobieski @ Private Island

Sound: Wave Studios