Produced by PI for Fallon shot on location across the UK.
As part of the Loved not owned campaign, we took to the road with ethnographer Paula Zuccotti, in a very green Skoda Octavia.
Along the way we met and documented an eclectic mix of Skoda drivers and curated the objects of one Skoda family’s life to create a truly insightful image.
Director: Paula Zuccotti
Fallon Creative: Jon Lefley
Producer: Helen Power
DOP: Rex McWhirter